As the previous Senior Director of Sales and Marketing for Moosehead Breweries Ltd., Mr. Gracewood is a leading brand and marketing professional located in Atlantic Canada.
With more than 15 years of experience in the marketing space, he is a strong speaker on brand, packaging and positioning, both locally and throughout North America. He has extensive experience in building and developing brands, positioning and segmentation.
Within the Canadian cannabis space, Mr. Gracewood has been an outspoken voice on several industry-wide advocacy initiatives, including standards development and working with Advertising Standards Canada to determine branding and packaging standards for the adult recreational market in Canada.
Mr. Gracewood oversees all marketing, sales and client service responsibilities within the company and has full responsibility over the company’s strategic approach to the Adult Recreational market in Canada.