Brian Lawson is currently the Region Head, Member Experience, National Capital Region and VP Commercial Services of Alterna Financial Group.
Mr. Lawson has 20 years of Financial Services experience with over 10 years spent in management and leadership roles at Alterna that include Manager of Commercial Services, Director – Small and Medium Enterprises, Director – Personal Banking Services and now Regional Head, Member Experience, National Capital Region and VP Commercial Services.
Mr. Lawson’s strengths include a deep understanding of retail, commercial and small & medium sized business financing and banking needs. Mr. Lawson leads Alterna’s approach to non-traditional credit offerings as he oversees their award-winning Community Microfinance Program. He also directs the strategy and support for their numerous clients in the licensed medical cannabis space. Mr. Lawson has also been a contributor at cannabis industry events in Canada.
Prior to joining Alterna, Brian had financial services experience as a commercial banking officer as well as entrepreneurial experience in operating a small business.
With full professional proficiency in French and English, Mr. Lawson has been an active volunteer member with the Canadian National Institute for the Blind for over 16 years and obtained a Bachelor of Arts, Economics from Laurentian University.