Increasing Sales in the Medical Market: Tools and Tips on Increasing Sales Without Upselling to Patients
(Presentation) Owners, operators and employees face a challenge in the medical market. Running a retail store while catering to a patient is controversial by itself. Up-Selling to patients is distasteful and unethical, how can a medical dispensary maximize profit while keeping its integrity and welfare of the patient in mind? It starts with training and educating your patient-facing team to ask questions, listen, assess and present in a caring thoughtful way, this will lead to achieving combined goals – increase sales, customer loyalty and healthier patients. Running a dispensary focused a long term goal for the business and the patient will create long term value to both. We’ll go over tips and techniques focusing on brands, products and services that will win the patient’s loyalty and create a successful business model for those operating in this challenging environment.